Anime Manga News

ALL RUSH New Project by Pierrot!! to Show the Backstage of Animation Production

(Last Updated On: May 16, 2021)

Acclaimed anime production company Pierrot (Naruto, Bleach, Mr. Osomatsu) has released their new label “+ iRO” (pronounced Toiro). Their concept is: “We want to respond to the shape of each person’s favorite. We want to add iRO (color) to their daily life.”

ALL RUSH New Project by Pierrot!! to Show the Backstage of Animation Production
Key visual | ©+iRO 2021

“Welcome to studioONE” – Tomo Kanakura is on his first day of work at an animation production company. In a new environment, with new friends, he can be involved in the anime production he has always dreamed of. His heart is filled with anticipation and he is determined to do his best. However, what awaits him is a world that does not go according to theory. From the very first day, he has to engage in practical work, the people in the business are out of the ordinary, papers are piling up high, and deadlines are somehow not met… Will he be able to survive in the animation industry without losing his mind?


And the label’s first project is ALL RUSH !, which takes place in the animation studio “studioONE” and represents the backstage of animation production. The unique characters working on “studioONE” are designed by Urita Uri, a popular illustrator who has over 24,000 followers on Twitter. His manga series written by Hinako Meguri (PERFECTION NOISE, SINoALICE) and drawn by Ino Koudai will begin serializing on Twitter from 5:00 p.m. on June 11 (JST).

Pierrot Co., Ltd. is a Japanese animation studio established in May 1979 by former employees of Tatsunoko Production and Mushi Production. Its headquarters are in Mitaka, Tokyo. Pierrot is known for several popular anime series around the world, such as Naruto, Bleach. The studio is one of the most respected animation studios almost like Toei Animation.

Source – Pierrot press release via Crunchyroll


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Bhavik Jain
Loves to travel, offroading expert & biker by heart.
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