The Association of Japanese Animations (AJA) released its preliminary findings from the 2020 Anime Industry Report on Friday and plans to publish its full findings in a report on November 30. The preliminary report found that the anime industry rose 15.1% to 2.5112 trillion yen (approximately US $ 24.180 million) in 2019. The market was at 1.2661 trillion yen in 2009, so the 2019 figures are almost double. of the industry in the last decade. The Japanese Animation Association (AJA; (日本 動画 協会, Nippon Douga Kyoukai) is an industry group consisting of 52 affiliated animation production companies.
The report’s authors stated that they were concerned that the anime industry will contract in 2019, due to the decline in the birth rate in Japan, the contraction of the domestic market, and the tightening of China’s regulations as of April 2019. However, the anime movie market rose 62.4% from the previous year to 69.2 billion yen (about $ 666.2 million). Furthermore, Internet distribution increased 15.1% to 68.5 billion yen (about 659.5 million USD) and live entertainment increased by 9.0% to 84.4 billion yen ( about $ 812.5 million).
By segment, the foreign market accounted for the largest share with 1,2009 trillion yen (about US $ 11.56 billion), 19% more than in 2018 and a record. The commodities market accounted for the next largest share at 581.3 billion yen (about US $ 5.596 billion), 16.2% more than in 2018. The gaming and recreation center business accounted for the third-largest stake at 319.9 billion yen (approximately US $ 3.08 billion) up 12.8% from 2018. The report’s authors gave credit to anime adaptations for the Rilakkuma and Sumikko Gurashi franchises by the boost in the commodity market, and credited the growing collaboration between anime and pachinko franchises and slot machines for the boom in the gaming and entertainment center business.
The anime market segments that declined in 2019 include television, home videos, and music, continuing a trend from previous years. The television segment decreased 15.2% and the home video market decreased by 4.1%.
The report authors stated that due to the current novel coronavirus disease (COVID-19) pandemic which is likely causing a large decline in the 2020 report figures, it will take until they can publish the 2021 figures to fully understand the impact of 2019. numbers on the market in general.
The AJA has been publishing annual reports since 2009 when the anime industry was in decline. The AJA also publishes the reports in English a few months after the Japanese report.
The animation industry is made up of more than 430 production companies with some of the major studios including Toei Animation, Gainax, Madhouse, Gonzo, Sunrise, Bones, TMS Entertainment, Nippon Animation, P.A.Works, Studio Pierrot, and Studio Ghibli. Many of the studios are organized in a trade association, the Association of Japanese Animations. There is also a union for industry workers, the Japan Animation Makers Association. Studios often work together to produce more complex and expensive projects, as was done with Studio Ghibli’s Spirited Away. Producing an anime episode can cost between $ 100,000 and $ 300,000. In 2001, animation accounted for 7% of the Japanese film market, above the 4.6% market share for live-action works. The popularity and success of anime is seen through the profitability of the DVD market, which accounts for almost 70% of total sales. According to a 2016 article in the Nikkei Asian Review, Japanese television stations have bought animes worth more than 60 billion yen from production companies “in recent years,” compared to less than 20 billion yen from abroad.