Crunchyroll Makes Waves in India with One Piece Ad Blitz

Crunchyroll has embarked on an unprecedented marketing campaign in India, showcasing their dedication to anime enthusiasts. The streaming service deployed billboards in key locations across Mumbai and Delhi to highlight the availability of One Piece on its platform. Notably, Crunchyroll even positioned a full-scale ship on the iconic Juhu Chowpatty Beach in Mumbai as a striking promotional display.

The campaign featured strategically placed One Piece billboards in Mumbai, including prominent spots in Juhu and over 20 installations along the Western Express Highway. In Delhi, billboards were prominently displayed in the DLF Promenade mall and Defence Colony. This initiative marks a significant step for Crunchyroll in the Indian market.

Speaking about this milestone campaign, Akshat Sahu, Director of Marketing at Crunchyroll, stated, “One Piece is one of the most iconic anime series of all time. We are thrilled to offer it on our platform for the anime fans in India who have been waiting for a long time. We were able to strike perfect creative synergies between the anime series and some OOH [out-of-home] by using unique locations relevant to the storyline of One Piece. We are garnering the right kind of interest and attention from our audiences through this campaign.”

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One Piece holds immense popularity and is an iconic anime both in India and worldwide. Its absence from streaming platforms was keenly felt, but that changed on September 30 when Crunchyroll started streaming episodes 892 to 1077, covering the Land of Wano story arc, effectively adding 185 episodes to their library. Moreover, as of October 1, Crunchyroll initiated weekly simulcast releases starting from Episode 1078.

At present, earlier episodes are not accessible on the platform, with only Japanese audio accompanied by English subtitles. Fans in India are optimistic that the remaining episodes will soon be made available, enabling them to enjoy the complete One Piece series.


Source: IGN India

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