Crunchyroll has entered into a licensing partnership with brand licensing agency Black White Orange to manage merchandise licensing programs for Crunchyroll in India. This move aims to cater to the growing demand for anime-related products in the Indian market.
More than 35 popular anime titles available for streaming on Crunchyroll, including series like Zom 100: Bucket List of The Dead, Robotech, Vash the Stampede, Trigun, and My Dress-Up Darling, will be part of the merchandise licensing program.
Raphael Guimaraes, Crunchyroll’s associate director, will lead consumer products deals for the Indian subcontinent. The collaboration aims to provide official and authentic anime merchandise to Indian fans, countering the proliferation of counterfeit manga and anime products in the country.
The partnership comes in response to a study by Rakuten Digital Commerce, which showed that anime enthusiasts in India are highly engaged and willing to spend more on licensed products compared to the national average.
By establishing legal channels for official merchandise, Crunchyroll aims to offer fans the opportunity to support their favorite anime creators while ensuring they receive genuine and high-quality products.
Crunchyroll With Black White Orange
Crunchyroll, the global hub for anime and manga enthusiasts, unites fans from over 200 countries in their shared love for captivating content. Offering both free ad-supported and premium subscription-based content, Crunchyroll extends its services beyond streaming. It caters to the anime community with events, theatrical releases, games, merchandise, collectibles, and manga publishing.
With a vast library of licensed anime available in multiple languages, viewers have access to one of the largest collections worldwide. Simulcasts, delivering top series right after their Japanese broadcast, further enhance the viewing experience. The Crunchyroll app, compatible with over 15 platforms, including gaming consoles, ensures accessibility for all fans.
Black White Orange Brands Pvt Ltd is a pioneering brand licensing and consulting agency in India. Committed to revolutionizing conventional approaches, their dynamic team fosters creativity and innovation. Functioning as a comprehensive solution provider for brand owners, BWO oversees all aspects of the licensing business. This includes brand strategy, sales, creative and product development, distribution, retail, brand collaborations, promotions, legal compliance, and collections.
Representing a diverse portfolio of major Indian and global brands, BWO collaborates with industry giants like NBCUniversal, Dreamworks, NETFLIX, and many more. Additionally, BWO operates a creative division, offering design solutions encompassing product and packaging design, graphics, brand identities, and retail concepts. They also own and operate two in-house brands, A47.in and Shirtee.in.
Source: Email Correspondence
