Japanese music, particularly that associated with anime, continues to captivate a global and burgeoning audience. One of the prime avenues for fans to discover both established and emerging acts is through the music incorporated in anime, serving as a critical component that fuels the emotions and drives the narrative. Responding to this growing interest, Crunchyroll, the leading global brand that delivers the ultimate anime experience, has recently announced the launch of a fresh music initiative to honor Japanese music and musicians.
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Crunchyroll’s new music and content hub presents an impressive range of iconic videos and a blend of popular and contemporary artists from Sony Music Entertainment (Japan) Inc. (SMEJ) on its platform. Striving to establish and provide an extensive music library to the anime community, the hub enables Crunchyroll’s Indian users and anime aficionados globally to indulge in short-form music videos, over 100 full-length live concerts, and numerous concert performances and videos on its SVOD service.
The hub’s recent offerings feature prominent acts such as MAN WITH A MISSION, SPYAIR, KANA-BOON, Goose House, amazarashi, Survive Said The Prophet, SUPER BEAVER, sumika, NICO Touches the Walls, Aimer, YOASOBI, LiSA, Hiroyuki Sawano, Asian Kung-Fu Generation, Ikimonogakari, UVERworld, BURNOUT SYNDROMES, SAYURI, and more. Furthermore, performances and music videos by renowned artists like L’Arc-en-Ciel, known for their tracks in ‘Edens Zero’ and ‘Fullmetal Alchemist: Brotherhood’, and Shoko Nakagawa, the accomplished voice actress known for her roles in ‘Pretty Guardian Sailor Moon Crystal’ and ‘Dragon Ball Super’, have also been added to the platform.
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Fans of K-pop will be pleased to note that the platform has included several music videos from popular K-pop groups OH MY GIRL, 2PM, and GOT7, offering fans a glimpse into the fascinating intersections across Asian music genres.
Designed to cater to anime fans keen on connecting with the artists they listen to in their favorite series and discovering new talents, the hub boasts music video curation, artist listing pages, and search integration. Future enhancements include a dedicated music landing page/screen, advanced discoverability, and show page integrations.
In sync with global popularity trends accelerated by playlisting on platforms like Spotify and Apple Music, Crunchyroll’s hub will also feature influential playlists. Notable ones include ‘Anime Hits’, ‘Anime on Replay’, ‘Anime Now’ on Spotify, and ‘New in: Anime’ and ‘Anime Character Songs’ on Apple Music.
Visit the innovative Crunchyroll music and content hub at Crunchyroll.com/music and dive into the captivating world of Japanese music and anime!
Source: Crunchyroll YT via Email Correspondence
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