Anime Manga News

Famous Webtoon Solo Leveling Gets Game, Drama & Film Adaptation

(Last Updated On: April 17, 2021)

One of the biggest hits of Korean webtoons,’ I Alone Level Up (Solo Leveling)’ is expected to be produced as a drama in the United States. In addition, a game using Solo Leveling’s intellectual property rights (IP) is also created to take over the global market.

Famous Webtoon Solo Leveling Gets Game, Drama & Film Adaptation
Solo Leveling ⓒ DUBU(REDICE STUDIO), Chugong, h-goon 2018 / D&C MEDIA

According to related industries on the 13th, the most popular Korean webtoon ‘I Alone Level Up/ Solo Leveling‘, which is owned by DNC Media and Kakao Entertainment, will be produced as a game and a drama. The game will be developed by Netmarble, and the drama will be filmed by a leading production company in the United States rather than in Korea.

In fact, DNC Media and Kakao Entertainment recently decided to use this webtoon IP to create a game with Netmarble. In addition, it produced a drama with a famous studio in the United States and negotiated to air it through a world-class online video service (OTT). It is reported that famous companies including Warner Bros. in the United States are showing interest.

Solo Leveling is a work with over 620 million domestic views with a single IP, and more than 6.6 million web novels and webtoons. It also has a record of reading up to 1.5 million people a day. It is a webtoon that is popular in Japan, North America, China, and Southeast Asia beyond Korea and plays a leading role in K-webtoon. I Alone Level Up is also viewed by 1.5 million people in Japan. In January, a petition to make Nahonre into animation was posted on the US online petition site (change.org), and about 180,000 people participated in it within a month. In Brazil and Germany, in the first week of the book’s release, it reached number one in Amazon’s comic book sales. The webtoon is also gaining popularity in India.

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Recently, as the domestic webtoon has become a platform, OSMU, which utilizes the domestic webtoon IP, is becoming more common. OSMU is a media marketing strategy that enjoys marketing ripple effects by applying stories with one subject matter to different genres. Solo Leveling is considering production as a movie as well as a drama in the future. Movies are also aiming to enter the global market through large distributors.

Source – Maeil Business News Korea

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Urvashi Rohilla
An anime lover who loves to explore the business and analytical side of the anime/manga industry. I write the detailed and reseach based topic on the Animeindia website.
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