How Do You Live? Studio Ghibli Is Keeping Its New Film Under Lock and Key

(Last Updated On: July 12, 2023)

Studio Ghibli, the renowned Japanese animation studio, is generating a buzz with its upcoming film “How Do You Live?” Directed by the legendary Hayao Miyazaki, the film has taken an unconventional approach to its marketing strategy. Breaking away from traditional practices, Studio Ghibli has opted to keep the movie under tight wraps, with no trailers, promotional materials, or even a theatrical pamphlet.

This secrecy surrounding “How Do You Live?” stems from the fact that it is believed to be Miyazaki’s final film. Known for his meticulous attention to detail and his ability to create enchanting worlds, Miyazaki has garnered a devoted following of fans worldwide.

Toshiio Suzuki, the producer of Studio Ghibli, stated that the studio no longer feels the need to heavily promote their films due to the overwhelming influx of information available today. They want viewers to experience the film with fresh eyes and without preconceived notions.

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Scheduled for release in Japan on July 14, 2023, “How Do You Live?” holds much anticipation. The film is based on a novel of the same name by Genzaburo Yoshino, published in 1937. This coming-of-age story revolves around the life of a 15-year-old boy named Junichi Honda, nicknamed Koperu, as he navigates the challenges of adolescence and copes with the loss of his father. The story explores themes of family, friendship, and self-discovery, which are characteristic of Miyazaki’s previous works.

With only a poster featuring a bird-like creature as its sole promotional material, “How Do You Live?” remains shrouded in mystery. Studio Ghibli’s decision to limit spoilers allows audiences to approach the film with a sense of wonder and enables them to fully immerse themselves in the captivating world Miyazaki has crafted.


As fans eagerly await the release of “How Do You Live?” outside of Japan, they can anticipate another beautifully animated and heartfelt film that will leave a lasting impact. Hayao Miyazaki’s final creation promises to be a poignant and introspective tale, further solidifying his legacy as one of the greatest animation directors of our time.

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Amit Kumar
Amit is an entertainment content writer. He is currently pursuing graduation with Bachelor in Commerce. He loves to watch anime and play games like Minecraft, Clash Royale, and Pokemon Go in his free time.

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