Webtoon platforms have taken the world by storm, with a projected global growth to exceed US$60 billion by 2030. In this burgeoning landscape, Toonsutra emerges as India’s biggest webtoon app, poised to revolutionize comic consumption for millions of Indian entertainment enthusiasts.
Available on Android and iOS, the platform offers a diverse range of global and local comic content in Hindi, Tamil, Telegu, and English, all presented in an easy-to-read vertical scroll format tailored for mobile devices. Soon, content will be accessible in Bengali, Marathi, Malayalam, and Kannada, further broadening its reach.
Breaking away from traditional comic formats, Toonsutra serves up bite-sized episodes that leave readers craving more. This innovative approach to storytelling captivates readers with every scroll, ensuring they eagerly anticipate the next thrilling installment. Toonsutra boasts an extensive library, featuring renowned titles from Baahubali comics to Archie Comics, Valiant comics, Liquid comics, and Graphic India. Catering to various genres including fantasy, romance, mythology, superheroes, sci-fi, and action, the app promises something for every comic enthusiast.
Toonsutra doesn’t just stop at global offerings; it also proudly showcases top Indian creators alongside iconic figures like Stan Lee, Grant Morrison, and Ryan Pagelow. Emerging talent from across India will find a welcoming platform to share their stories with millions of Indian entertainment fans. This diverse range of content establishes Toonsutra as a hub for comic and webtoon enthusiasts, fostering a vibrant community united by their passion for comics, webtoons, animation, genre, and fiction.
The timing of Toonsutra’s launch couldn’t be more opportune. Webtoon platforms have surged in popularity worldwide, with a projected market value exceeding US$60 billion annually by 2030. In 2021 alone, these platforms reached a substantial US$4.7 billion. Recognizing the immense potential of the Indian webtoon market, Sony Innovation Fund recently invested in Toonsutra, validating the significance of this venture.
Vishal Anand, Co-Founder and Chief Operating Officer of Toonsutra, highlighted the unique appeal of webtoons in the mobile comic space. The format’s bite-sized episodes align seamlessly with how today’s young consumers engage with entertainment, offering a convenient vertical scroll that complements their constant smartphone usage. Anand, an industry veteran with a track record of success in media startups, sees webtoon comics as a powerful catalyst for growth in India’s media and entertainment market, which is projected to surge from $23 billion to $100 billion by 2030.
Toonsutra doesn’t just offer entertainment; it rewards engagement. As readers delve deeper into webtoons, they earn coins, unlock rewards, and discover hidden bonus surprises. The platform prioritizes user experience, eliminating the need for users to pinch, zoom, or scale pages. Free daily content is supplemented by affordable episodes starting at just INR 5, ensuring accessibility for all.
The extensive library on Toonsutra encompasses exclusive content from global partners, including Graphic India’s iconic Indian comic stories like 18 Days, Devi, and Chakra The Invincible. Archie Comics, renowned for its beloved characters like Archie, Betty, Veronica, and Jughead, will now be available in vernacular languages for the first time. Superhero enthusiasts can immerse themselves in the expansive Valiant Comics universe, while cinema aficionados can explore original Liquid Comics crafted by legendary filmmakers.
Manga fans are in for a treat with offerings from Kenaz, a leading South Korean-based studio specializing in vertical manga series spanning love, romance, fantasy, and action genres. Additionally, Toonsutra will spotlight home-grown Indian creators, including the likes of Alicia Souza, Mounica Tata, and Rohan Chakravarty, whose comics bring humor, satire, and environmental awareness to life.
In sum, Toonsutra represents a dynamic leap forward for Indian comic enthusiasts. With its extensive content library, user-friendly format, and commitment to celebrating both global and Indian talent, Toonsutra is set to redefine how comics are enjoyed in India. As webtoon platforms continue their meteoric rise, Toonsutra stands at the forefront of this cultural phenomenon, poised to shape the future of Indian comics.
To learn more about Toonsutra and its exciting features, visit www.toonsutra.com
The Toonsutra app is free to download on Android and iOS devices.
Source: Press Release