Good Smile Company, renowned for its creation of PVC character figurines, is set to venture into Indian cinema merchandise. On July 27, the company announced the addition of character figures from the Indian blockbuster “RRR” to its popular Pop Up Parade range.
The figures, depicting characters Komaram Bheem and Alluri Rama Raju, are slated for release in January 2024. Fans can currently place their pre-orders for these items globally. The detailed figurines, measuring 180mm in height, were meticulously crafted by Kurosawatsu from Acxyz Creativ and exquisitely painted by Yotaro Taniguchi. Each figure will be priced at 4,800 yen (approximately ₹2,787.31).
From "RRR" comes POP UP PARADE figures of Komaram Bheem and Alluri Rama Raju! Their excited expressions are captured in figure form! Be sure to preorder and both to your collection!— GoodSmile_US (@GoodSmile_US) July 27, 2023
Preorder: https://t.co/ewClLRQuxE#RRR #POPUPARADE #goodsmile pic.twitter.com/fFZcWYII4N
The figures are part of the merchandise for the Telugu-language film “RRR,” directed by S. S. Rajamouli, which premiered in March 2022. Upon its Japanese release in October 2022, the film has been a commercial hit, accumulating a whopping 2.2 billion yen (approximately ₹1,27,69,92,791) as of July 22, making it the highest-grossing Indian film in Japan. The movie continues to enjoy a theatrical run, with some theaters hosting interactive “cheering screenings” where audiences can engage with the film by shouting out support and throwing confetti.
Notably, Makoto Shinkai, a renowned Japanese director, expressed his admiration for the film during his visit to India for the premiere of his own movie, “Suzume no Tojimari,” in April.
The Pop Up Parade range, characterized by Good Smile Company as “easy to collect with affordable prices and speedy releases,” primarily consists of figures inspired by anime and video games. The introduction of “RRR” character figures marks an exciting foray into the Indian film industry for the company, best known for its Nendoroid and Figma figures. This move highlights the cross-cultural appeal of global cinematic successes and the potential for further collaboration between Japanese merchandise creators and the booming Indian film industry.