The global entertainment industry has been experiencing a seismic shift in recent years, with Asian content leading the charge in terms of quality and popularity. The success of Korean shows like “Squid Game” and Japanese anime like “Demon Slayer: Kimetsu no Yaiba” has propelled the region’s entertainment industry to new heights, and streaming platforms like Netflix and Amazon are taking notice. In this article, we’ll take a closer look at the rise of Asian entertainment and what the future holds for the industry.

Korean Shows Take the Global Stage

© JustWatch

In 2022, Netflix released 29 exclusive Korean dramas, of which 6 were among the top 10 reaching titles in APAC in 2022, according to data from MPA subsidiary AMPD Research. The popularity of Korean shows has been steadily increasing in recent years, with shows like “Squid Game,” “Physical 100,” and “Singles Inferno S2” trending strongly in early 2023, suggesting growing international success for Korean unscripted shows. These shows have captured audiences worldwide with their unique storytelling, impressive production value, and diverse representation of Korean culture.

© Netflix

Furthermore, Korean shows have a knack for exploring dark and complex themes, making them stand out from other forms of entertainment. The global success of “Squid Game” is a testament to this, as it explores the darker side of human nature and what people are willing to do when pushed to their limits.

The Squid Game series garnered widespread attention and captivated audiences around the globe with its unique and entertaining concept. Its international appeal was fueled by a multitude of factors that varied among its diverse viewership. Some were drawn to the show’s thought-provoking themes, while others were attracted to its brutal and barbaric nature. The series was known for its exceptionally dark tone, which only served to heighten its popularity. The impact of Squid Game was felt far and wide, cementing its place as a cultural phenomenon of the past.

© JustWatch

RELATED | Top 13 Best Korean Dramas Based on Popular Webtoons/Manhwas

Japanese Anime Takes the World by Storm

Japanese anime has been popular in the West since the 1990s, but it has only gained mainstream attention in recent years. The success of shows like “Demon Slayer: Kimetsu no Yaiba” and “Jujutsu Kaisen” has propelled Japanese anime to new heights, with audiences worldwide embracing the unique storytelling and stunning animation that these shows offer.

Streaming platforms like Netflix and Amazon have recognized the potential of Japanese anime and are investing billions of dollars in original content. By the year 2022, both platforms are set to invest nearly $7 billion a year in animated original content alone. This investment is expected to fuel the growth of Japanese anime and help the industry reach even greater heights.

ODEX Confirmed Demon Slayer: Mugen Train India Release
© Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable

Demon Slayer: Kimetsu no Yaiba The Movie: Mugen Train is a force to be reckoned with in the anime film industry. The film has shattered records left and right, grossing over $507 million at the worldwide box office and securing its place as the highest-grossing film of 2020. This monumental achievement marks the first time a non-Hollywood production has ever topped the annual box office, proving that anime has a significant impact on the global film market.

Mugen Train’s record-breaking success doesn’t stop there. The film has also become the highest-grossing Japanese film of all time, solidifying its place in cinema history. In addition to its box office earnings, the movie has received critical acclaim and numerous awards. It won the Animation of the Year award at the 44th Japan Academy Film Prize and the Best Animation Film award at the 45th Hochi Film Award, further cementing its place as one of the greatest anime films of all time.

RELATED | List Of Hindi Dubbed Anime On Crunchyroll India

Streaming Platforms Play a Crucial Role

How the Streaming Wars Will Alter the Media Landscape | Yale Insights

Streaming platforms like Netflix, Amazon Prime, and Disney+ have played a crucial role in the success of Asian entertainment. These platforms have made it easier for audiences around the world to access a wider variety of content from different countries and cultures. As a result, Korean and Japanese movies and TV shows have been able to reach a global audience in a way that was not possible before.

Moreover, streaming platforms like Netflix and Spotify allow content with a cult following to be showcased on their platforms. This is exciting for artists and filmmakers who are looking to break into the industry but may not have the backing of a major studio. The success of “Squid Game” is a prime example of how a small production can become a global sensation with the help of a streaming platform.

The Future of Asian Entertainment

Parasite crew at Oscars (2020)

The future of Asian entertainment looks bright, with Korean shows and Japanese anime leading the way. Streaming platforms will continue to play a crucial role in the success of Asian entertainment, providing a global platform for these shows to be seen by audiences worldwide. Furthermore, the growth of the Asian entertainment industry will provide opportunities for up-and-coming artists and filmmakers to showcase their work on a global stage.


In conclusion, the rise of Asian entertainment has been a game-changer for the global entertainment industry. Korean shows and Japanese anime have captured the hearts of audiences worldwide, showcasing the unique storytelling, impressive production value, and diverse representation of Asian culture. With streaming platforms investing billions of dollars in original content, the future of Asian.

More in:Business

Leave a Reply

You may also like